About
How we work
You are choosing someone to sell the contents of a family home, usually at short notice. That deserves more than a paragraph about passion.
Who is behind it
Who is behind it
HiEstateSales comes from the team behind Hawaii Property Advisors and Hawaii Coastal Property Management. Hal Wilkerson, who runs both, runs this.
Be clear about what that does and does not mean. Nothing on this website is borrowed from the other two companies: no reviews, ratings, client counts or sales figures are carried across, and none of their track record is presented as this one.
What carries over is the part that genuinely transfers: working inside Oʻahu households and the buildings that govern them, dealing with AOAOs and resident managers, coordinating access and parking where both are difficult, and settling with owners in writing.
Brokered by Hawaii Property Advisors. Estate sale and personal property services are not real estate brokerage activity.
Why it exists
Three things we think most sales get wrong
Preparation is rushed
The value is found before the doors open, by opening every drawer rather than the obvious ones. A compressed preparation still produces a sale. It just produces a smaller one, and nobody ever finds out what was missed.
Pricing is done from a guide
Fair market value means what comparable items have actually sold for, adjusted for condition and local demand. On this island that last adjustment is not cosmetic, and a national price guide gets it wrong in both directions.
The ending is left vague
What happens to what does not sell, when you get paid, and what the accounting looks like are all decided in the agreement, before the sale. Leaving those to the last afternoon is how families end up with a cleared house and an argument.
What we commit to
In writing, before anything starts
- A published fee range. An estimated 25–35% of gross sales, on the website, before you call.
- A written scope. The rate, what is included and excluded, the schedule, the settlement terms, and the plan for anything unsold.
- An itemized settlement. Gross sales, the commission, any agreed costs, and your balance.
- An honest assessment, including no. If an on-site sale is not right for your estate, we say so at the consultation rather than after you have signed.
What we will not do
Things we have decided against
- Quote an estate we have not seen. Anyone who does is quoting a hope.
- Take a job that should not be done. Some estates do not support a staffed on-site sale, and saying so is part of the service.
- Publish claims we cannot support. There are no invented client counts, sales totals, ratings or testimonials on this site, and there will not be.
- Start work on a handshake. Written scope first, every time, including when you are in a hurry.
Where we serve
Oʻahu, in detail
Oʻahu is our service area, which is why it has five pages of detail rather than one. Each part of the island changes how a sale is staffed and scheduled, and those differences are worth writing down. Neighbor island service may be available by special quote. Contact us to discuss your property. Crew travel between islands is a real cost, and a company that waves it away will disappoint somebody.
Local knowledge, specifically
"Locally owned" is on every competitor's homepage and means very little. What matters is whether a company has worked through the things that only come up here: AOAO house rules that can forbid a public sale outright, elevator and loading-zone windows in a high-rise, appointment-only bulky-item disposal, PCS pack-out dates and weight allowances, what humidity does to a house closed up for months, and pricing Hawaiiana and Asian pieces against local demand rather than mainland guides.
Start with a walkthrough
Tell us where the property is, roughly what's in it, and the date you're working toward. We'll come look, tell you what the estate is realistically likely to do, and put the scope and the rate in writing before you commit to anything.
No cost for the consultation. No obligation to book a sale.